LanceDezign
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🔹 Graphic Design & Visual Branding
  • Developed a wide variety of visual materials, from promotional brochures and sales presentations to branded merchandise and environmental graphics, tailored for both print and digital formats.
  • Created original branding assets such as logos, signage, booklets, and rack cards that reinforced company identity and supported strategic marketing goals.
  • Designed themed wraps and skins for kiosks, POS systems, and touchscreen devices, ensuring cohesive visual storytelling and user-friendly interfaces across entertainment and retail environments.
  • Produced digital graphics for websites, online booking portals, and redemption software interfaces, enhancing the user experience and increasing platform engagement.
  • Prepared eye-catching booth displays and backdrops for tradeshows and public exhibitions, helping clients attract and retain visitor attention.
  • Enhanced photos through digital retouching, color correction, and image optimization, ensuring a polished and professional final product for various media uses.
  • Designed high-impact visual content for social media, email campaigns, and magazine spreads, effectively merging artistic creativity with marketing objectives.
🔹 Design Software Proficiency
  • Advanced user of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, enabling the creation of professional-grade visuals for both print and digital platforms.
  • Familiar with additional design platforms such as Corel Draw, Adobe Sketch, Flexi Sign, EFI Fiery, and Composer for niche or specialty projects.
  • Applied intermediate knowledge of CSS and HTML to support web design needs, including styling, formatting, and minor layout adjustments.
🔹 Print Production & Large Format Experience
  • Operated and maintained high-end printing equipment, including large-format printers, routers, and plotters, ensuring consistent output quality for signage, banners, and trade visuals.
  • Interpreted and executed print-ready design files, using preflight techniques and industry-standard procedures to prepare designs for physical production.
  • Worked hands-on with vinyl applications, digital displays, and LED signage, merging design vision with technical installation practices.

🔹 Marketing & Social Media Management
  • Created and executed tailored marketing strategies for diverse clients, helping boost brand visibility and customer engagement across multiple industries, including amusement, entertainment, and real estate sectors.
  • Managed social media platforms for businesses, overseeing content creation, audience engagement, and brand voice consistency to support marketing goals.
  • Conceptualized and implemented full-scale marketing campaigns, especially for startup attractions, resulting in increased exposure and awards such as "Best Attraction in Pigeon Forge 2022."
🔹 Sales & Customer Experience
  • Developed compelling sales proposals and presentation materials to support client pitches, investor meetings, and internal business development efforts.
  • Liaised directly with clients and sales teams to ensure alignment on expectations and project deliverables, demonstrating a commitment to excellence and personalized service.
  • Created accurate, client-specific sales quotes and managed order processing using business software, ensuring smooth transactions and customer satisfaction.
🔹 Operations & Project Coordination
  • Oversaw and scheduled software installations and hardware shipments, coordinating closely with IT and support departments to meet customer timelines and minimize service disruption.
  • Managed the end-to-end process of shipping, returns, and repairs—including issuing RMAs/CMAs, arranging logistics, and communicating with clients—to ensure quality and accountability.
  • Led internal scheduling and job coordination for production and service teams, ensuring optimal workflow and project completion within tight deadlines.
🔹 Administrative Support & Logistics
  • Maintained organized customer databases and shipment records, improving operational efficiency and information accessibility for the team.
  • Handled procurement and tracking of hardware/software, processed purchase orders, and generated invoices using accounting and shipping software like FedEx Manager and Sage Business Works.
  • Generated shipping labels, coordinated deliveries, and ensured timely invoicing, contributing to improved logistics and client satisfaction.
🔹 Instruction & Education
  • Taught adult education classes in Adobe Photoshop, providing hands-on instruction, guidance, and assessment to help learners build professional digital skills.
🔹 Software & Technical Proficiency
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), supporting both administrative and client-facing functions.
  • Experienced with Sage Business Works, handling financial transactions, quotes, and billing processes.
  • Utilized web-building platforms (WIX, Weebly) and applied basic HTML and CSS knowledge for simple site edits and customization.
  • Comfortable navigating collaborative tools like Slack and project tracking tools such as Open Project.
🔹 Printing Equipment & Production Tools
  • Operated large-format printing equipment including Mimaki JV3 printers, flatbed/hybrid Rastek printers, and plotters, contributing to high-quality printed materials.
  • Managed print preflight processes to ensure all materials were press-ready, adhering to industry standards and client specifications.
🔹 Communication & Interpersonal Skills
  • Exceptional verbal and written communication, often serving as the point of contact between design, marketing, and operations teams.
  • Skilled at translating complex or technical ideas into clear, persuasive language for client presentations, internal documentation, and training sessions.

Expanded Skills Outline (Including Graphic Design)🔹 Graphic Design & Visual Branding
  • Developed a wide variety of visual materials, from promotional brochures and sales presentations to branded merchandise and environmental graphics, tailored for both print and digital formats.
  • Created original branding assets such as logos, signage, booklets, and rack cards that reinforced company identity and supported strategic marketing goals.
  • Designed themed wraps and skins for kiosks, POS systems, and touchscreen devices, ensuring cohesive visual storytelling and user-friendly interfaces across entertainment and retail environments.
  • Produced digital graphics for websites, online booking portals, and redemption software interfaces, enhancing the user experience and increasing platform engagement.
  • Prepared eye-catching booth displays and backdrops for tradeshows and public exhibitions, helping clients attract and retain visitor attention.
  • Enhanced photos through digital retouching, color correction, and image optimization, ensuring a polished and professional final product for various media uses.
  • Designed high-impact visual content for social media, email campaigns, and magazine spreads, effectively merging artistic creativity with marketing objectives.
🔹 Design Software Proficiency
  • Advanced user of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, enabling the creation of professional-grade visuals for both print and digital platforms.
  • Familiar with additional design platforms such as Corel Draw, Adobe Sketch, Flexi Sign, EFI Fiery, and Composer for niche or specialty projects.
  • Applied intermediate knowledge of CSS and HTML to support web design needs, including styling, formatting, and minor layout adjustments.
🔹 Print Production & Large Format Experience
  • Operated and maintained high-end printing equipment, including large-format printers, routers, and plotters, ensuring consistent output quality for signage, banners, and trade visuals.
  • Interpreted and executed print-ready design files, using preflight techniques and industry-standard procedures to prepare designs for physical production.
  • Worked hands-on with vinyl applications, digital displays, and LED signage, merging design vision with technical installation practices.
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